About Us

Smash Trading was founded as a natural extension of the long-rooted heritage of Smash Club, one of Egypt’s most prestigious and respected sporting institutions. Built on decades of excellence in sports, community, and performance, Smash Trading carries forward the same commitment to quality, trust, and leadership into the retail and distribution space.

Based in Cairo, Egypt, Smash Trading specializes in bringing globally recognized brands closer to the Egyptian market. As exclusive dealers for a carefully curated portfolio, we proudly represent industry leaders known for innovation, durability, and style. Our brand partnerships include JanSport backpacks, Ipanema slippers, Rider slides, Babolat Padel & Tennis, Xtep sports shoes, and TYR, ensuring that athletes, families, and everyday consumers have access to products that meet the highest international standards.

At Smash Trading, we believe that great products inspire active lifestyles. Whether supporting professional athletes, sports enthusiasts, or individuals seeking comfort and quality, our mission is to deliver merchandise that enhances performance while reflecting modern design.

Our foundation is built on three core principles:

Authenticity – Every product we distribute is sourced directly from the brand, guaranteeing originality and reliability.
Excellence – We uphold the high standards, ensuring superior service and customer satisfaction.
Growth – As the Egyptian sports and lifestyle market evolves, we continuously expand our offerings to meet the needs of a dynamic and ambitious community.

With strong roots in sports heritage and a forward-looking vision, Smash Trading is more than a distributor — it is a trusted partner in promoting movement, wellness, and an active way of life across Egypt.

Tax Registration Number: 371-986-796

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